Waco Friends of Climate is a environmental organizations that educates the Waco community on the effects of climate change and climate change politics. They offer opportunities to get involved and make a difference in Waco through volunteer service, meetings, protests and community events.​

​

We initiated this campaign with conducting extensive primary and secondary research. This helped establish a current understanding of WFC brand and their market. From questionnaires and surveys to interviews and focus groups-you name it, we did it! After compiling our survey data, we determined five substantial campaign goals that would shape our voice within WFC's current brand.

​

Through our research, we identified crucial pain points - increasing diversity of membership, raising awareness locally, and simplifying knowledge around climate change. As the copywriter for all the digital and print marketing, I made sure to enhance WFC's voice through tones of encouragement, empowerment, informative and urgency.

billboard