During the Covid-19 pandemic, Waco Family Medicine sought the need to inform the central Texas public about their affordable healthcare through social media. This was in an effort to strengthen WFM social brand with target markets, inform the public about health issues around Covid-19, and extended overall awareness of their services in the Greater Waco area.

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With a team of four graduate students, we created social media content with short form, social media copy. Our team also developed  a 30 second video script that summarize valuable information about Covid-19 vaccinations.

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Creative Director: Rae Jefferson

Financial Representative: Rebecca Fiedler

Competitive Market Researcher: Rebekah Carter

Researcher, Designer & Copywriter: KJ Burkley