advertising campaign
Overview: This report contains advertising campaign data promoting the salty snack company Frito-Lay’s “Do Us A Flavor” Contest.
Program: SurveyMonkey
Client: Lay's
about this
campaign
This campaign project report contains advertising campaign data promoting Frito-Lay’s “Do Us A Flavor” Contest. The statistical data, company analysis and media projections for this project are purposely crafted to raise awareness of the competition’s existence and increase participation.
To secure future interest in Frito-Lay's salty snack products, the company launched the “Do Us A Flavor” contest in the United States in 2012. A participant in the competition will submit a flavor idea for a potato chip to Frito-Lay, and the company will decide which flavors will move on to further rounds until there is finalists, runners-ups, and an eventual winner of the competition.
This campaign has a three-month timeline. Frito-Lay has given us a budget of $900,000, to develop an elaborate and effective advertisement plan to advertise on social media platforms such as snapchat and Instagram, TV, Hulu, and a community event held in New York City to raise awareness of the competition.
campaign highlights
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