public relations & advertising campaign
Overview: To update Family Martial Arts of Texas' social media and website, modernize their logo and help them find techniques to improve retention with students.
Program: Qualtrics, Canva, Adobe Illustrator, Adobe Photoshop
Client: Family Martial Arts of Texas
about this
campaign
Family Martial Arts of Texas is one of the top martial arts studios in the Waco area. FMA has identified and connected with their target audience. This plans outlines making their website easier to navigate, which will help current and potential clients get information on the studio, the staff, types of classes and pricing.
Through secondary research, we discovered methods of communications of advertising and social communication that are most effective for FMA’s target demographic in Central Texas. Finding a strategy to reach a larger audience will help FMA attract more students.
Overall, Family Martial Arts of Texas has a successful business model which allows them to be differentiated in the market. Through our team's recommendations, FMA can grow to a larger market and build its clientele.
campaign insights
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