market, industry & consumer research report
Overview: This research report aims to answer how their target market currently perceives Johnson Roofing.
Program: Qualtrics, NVivo
Client: Johnson Roofing
about this
report
Our team gathered and analyzed data involving the consumer perception of Johnson Roofing. This report provides an extensive and well-rounded evaluation of the company and local residents' thoughts regarding home ownership and renovations, the importance of quality roofing and service, and brand recognition.
To gain perspective of what customers think of Johnson Roofing, we analyzed two key areas; consumer brand perceptions and value of service. To measure consumer brand perception, we will analyze how our target market currently perceives Johnson Roofing’s brand. This answer lies within gathering and analyzing data regarding the consumer’s perception of Johnson Roofing when they see the company’s brand.
We concluded that reputation and cost were the two most important factors for customers when deciding on a roofing company. Responses from research data showed that potential clients placed a large emphasis on cost, but are also willing to pay above the average price to ensure that workers are insured.
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