social media campaign
Overview: This research report aims to answer how their target market currently perceives Johnson Roofing.
Programs: Canva, CapCut, Instagram, Hootsuite
about this
campaign
The Store at Baylor University is an on-campus food pantry with the mission to combat food insecurity among college students in Waco, Texas. The main problem that The Store faces is the lack of exposure and knowledge of food insecurity within the Waco community.
Students are not aware of how common the issue at hand is even in a private school setting and how important the work the Store is doing is. In order to resolve this problem, our campaign will focus on educating students, staff and members of the Waco community by explaining what food insecurity may look like and how it negatively impacts students and their education, then encourage those communities to get involved with The Store to combat food insecurity.
In order to educate our target audiences, this campaign increase awareness of The Store by posting regularly on social media, highlighting situations that may result from food insecurity and providing informational sessions prior to students’ arrival on campus.
click to view campaign.
related works
